Tips by Tony

An Educational Technology Blog

20 Jan, 2012

iBooks Author – the good, the bad, the wait-and-see

iBooks Author screenshot

Yesterday, Apple introduced three products aimed at the Education market: iBooks Author, iBooks 2, an updated version of iBooks that allows for interactive textbooks, and the iTunes U app. Much has been written (already) about iBooks Author, but there seems to be some confusion about what it is and what it’s for.

What is iBooks Author?

According to Apple’s website:

iBooks Author is an amazing new app that allows anyone to create beautiful Multi-Touch textbooks — and just about any other kind of book — for iPad. With galleries, video, interactive diagrams, 3D objects, and more, these books bring content to life in ways the printed page never could.

There are a few things in that description that are noteworthy: “for iPad”, and “galleries, video, interactive diagrams, 3D objects, and more…” iBooks Author is not intended to be a general purpose tool for creating standard e-books in the ePub format. It’s intended to create interactive, media-rich books for the iPad. Currently, there’s no easy way to create interactive, media-rich books (for any platform). On the iPad, there are stand-alone interactive books distributed as Apps. That’s all well and good, but creating iOS apps is not easy…not by a long shot. There are also stand-alone interactive textbooks from companies such as Inkling, but again, these are apps, not books available through the iBook store, and there’s no way for users to create their own content. That’s where iBooks Author comes in.

It should be noted that while iBooks Author is free, it requires Mac OS X Lion, so if you’re still using Snow Leopard (or older), you’ll need to upgrade in order to use iBooks Author.

The current state of e-books

Currently, e-books are mostly text, and are available on a wide variety of e-book readers. Most of these e-book readers also support static images, but not multimedia. There are several competing formats for e-books, but one standard that most adhere to, called ePub. Most e-readers, such as the iPad, Kobo eReader, Barnes & Noble Nook, Sony Reader, and many others support the ePub format. The only major holdout is the Amazon Kindle, which uses its own proprietary format.

There are, however, media rich e-books available (as previously mentioned), but they tend to be stand-alone apps instead of ePub or some other standard.

There are tools available to create standard e-books, but none are perfect. Judging from the numerous reviews available, you could safely sum up the state of e-book creation as of early 2012 as “frustrating”. One of the most highly regarded e-book editors is Sigil, available for Mac, Windows, and Linux. Another popular option is Calibre, which can convert a wide variety of formats to ePub (and other formats). It’s also possible to convert MS Word files to ePub files, generate ePub files from Apple iWork, and other programs. The problem with these creation and conversion tools is that it’s difficult to retain advanced formatting, and adding advanced features requires knowledge of HTML and CSS.

Until Apple unveiled iBooks Author, there were no tools available to easily create interactive media-rich e-books.

iBooks Author: the good

There’s a lot to like in iBooks Author. Apple has made it easy to create interactive media-rich books, and while the focus so far has been on creating textbooks, there’s no reason you couldn’t use the tool to create interactive cookbooks, baby books, etc. (Tip of the hat to Joe Wood for those suggested uses.) [Update: here's another article looking at various iBooks ideas.]

iBooks Author allows you to embed a quiz in your text, making this a great tool for education, as long as the students have access to an iPad.

iBooks Author: the bad

The most obvious downside to iBooks Author is it requires an iPad to fully take advantage of media-rich content. iBooks Author can, however, export a static version of your book as a PDF, so it IS possible to view the book on any device that can read PDF files (which includes most e-readers). You’ll also need a Mac running OS X Lion in order to use iBooks Author.

Another downside is that currently, Apple allows you to SELL your books created with iBooks Author in the iBooks store, but not anywhere else (such as Amazon.com or on your own website). You can give your books away for free anywhere you want, you just can’t sell them anywhere but the iBooks store. There’s a chance this may change, though, if there’s enough push-back from the community. In some ways, though, this makes sense. Since these aren’t standard ePub files (they’re actually ePub files wrapped in a proprietary HTML 5 wrapper), they’re not going to work on other devices…only on the iPad. So, it makes sense that they would only be available in the iBooks store. Note: you can also give your files to anyone with an iPad and they can load it directly, rather than going through the iBooks store…as long as you give them away for free.

UPDATE: On February 3, 2012, Apple revised and updated the EULA to clarify the selling of books in other ebook stores. Only the .ibooks formatted file must be sold in the iBooks store (which makes sense) and Apple has no rights over the content. You can sell your book in any other store, in any other format (Kindle, EPUB, etc.) to your heart’s content. Source: http://www.padgadget.com/2012/02/03/apple-updates-ibooks-author-and-includes-revised-eula/

Some have complained that iBooks Author isn’t using non-proprietary HTML 5 so that these interactive media-rich books could be used on a variety of devices. The problem is, there’s such a wide variety of support for HTML 5 of different devices, such a tool would be very difficult to create, at least at this point. Maybe that’s something for a future update? Speaking of future updates…

iBooks Author: the wait-and-see

It’s important to remember this tool is version 1.0, and has been released for just over 24 hours at this point. If you look back at the history of other Apple products (iMovie, Garage Band, iWork), you’ll notice they tend to add functionality as they go. To expect iBooks Author to evolve and expand is a reasonable assumption. So, what might (or might not) happen in future releases?

  • The ability to export directly to ePub format would be great. While you’d lose the interactivity (as you do with the current export to PDF function), it would save users the step of having to convert the PDF to ePub using another tool.
  • It would be great if Apple relaxed the restriction on selling e-books in other stores.
  • The ability to create books compatible with the smaller screen of the iPhone and iPod Touch would be great.

Related posts:

  1. CUE 2010 conference – the good, the bad, and the ugly
  2. The future of textbooks? Inkling iPad app is on the right track.
  3. Monday Morning Roundup (10/19/2009)

9 Responses to "iBooks Author – the good, the bad, the wait-and-see"

1 | Tony

January 20th, 2012 at 2:11 pm

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Here’s an article that goes into more details on the format and licensing issues: http://arstechnica.com/apple/news/2012/01/enthusiasm-for-ibooks-author-marred-by-licensing-format-issues.ars

There are some good (and not so good) comments on that article. Some points worth considering (from the comments):

* Only books output in the iBooks format are restricted from being sold in other stores. This kind of makes sense if you think about it this way: if you sign a deal with a publisher to publish your book, you’re not able to make a similar deal with a rival publisher for the same book. You can, in this case, sell other *formats* of your book elsewhere…just not the one that was created (with full interactivity) with iBooks Author. Since iBooks Author works best with imported data, most authors will create the content elsewhere (Word, Pages, LibreOffice, Scrivener, etc.).

* ePub 3 (the latest version) does support interactivity and multimedia. The problem is, there aren’t currently any devices that support it. Perhaps if the next generation iPad (or a software update to the current version) starts supporting ePub 3, then iBooks Author might be updated to output in that format. For it to have that feature now makes no sense, since nothing would be able to read the resulting file.

2 | Joe

January 20th, 2012 at 3:23 pm

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Tony,

You make many great points. I think the key thing to recognize is just as you wrote…the app is only 24 hours old. It will be interesting to watch the updates. The ability to publish easily outside of the iBookstore is something I know I will look forward to hopefully seeing. I am also wondering though if Pages will develop some of iBooks Author’s features in future generations. Personally though, I’m not worried about being forced into the iPad/iBooks ecosystem. From a K12 perspective we’re already there because iTunes, while not perfect, does allow some hardware management and deployment features. No one, I repeat no one, has asked for a classet of Droids are Kindles. Everyone is intertested in the iPad. Additionally, by bringing the publishers together Apple has created digital textbook standard. The market will open of the alternatives are stronger.

3 | Joe

January 20th, 2012 at 3:25 pm

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Clarification…by “anyone” I meant any of our school sites. Keep in mind, due to the current budget all of this technology is being purchased through their own site funds as well.

4 | AppleFUD

January 21st, 2012 at 11:06 am

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Google article on the topic.

I really don’t see why anyone would want to lock themselves into apple’s ibooks when epub3 is going to be supported by all major ebook distributors and from what I can figure out epub3 has nearly everything apple is offering.

IMO if apple really wants this to work they would open it up and allow the writer to distribute the book as they like. Obviously they will upload to ibooks which is what apple wants, but having this restrictive “you can’t sell anywhere else” and “you can only sell for this price or lower” attitude, apple is going to kill it. Who wants to do the work twice and be told how much their work is worth?

And they also need to port it to Windows if they really want to get books into ibooks.

But none of that will happen because this is nothing more than apple’s attempt at lockin into their ecosystem for ebooks.

Sorry apple, you didn’t get there first this time and there is no reason to bother with ibooks when others allows you to sell via anyone else at your chosen price and are accessible via any platform.

5 | Tony

January 21st, 2012 at 11:35 am

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That’s one way to look at it. But, currently there are no devices that support ePub 3, and there are no tools to create ePub 3 content. Apple has given us a tool that nobody else has so far provided. Since the resulting file is ePub 2 with an HTML 5 wrapper, it’s not far fetched to think they’ll update to ePub 3 once devices (iPad 3?) start supporting it.

As for getting “locked it”, and pricing issues…that’s par for the course in the industry. Have you seen Amazon’s terms for the Kindle store?

From Amazon:

“Amazon.com reserves the right to set the retail price at our sole discretion.”

“We reserve the right to change the terms of this Agreement at any time in our sole discretion.”

“We are entitled to determine what content we accept and distribute through the Program in our sole discretion.”

“We may, in our discretion, reformat your Digital Books, and you acknowledge that unintentional errors may occur in the process of reformatting of your Digital Books.”

“We will have sole discretion in determining all marketing and promotions related to the sale of your Digital Books through the Program and may, without limitation, market and promote your Digital Books by making chapters or portions of your Digital Books available to prospective customers without charge, and by permitting prospective customers to see excerpts of your Digital Books in response to search queries.”

“When you include a Digital Book in KDP Select, you give us the exclusive right to sell and distribute your Digital Book in digital format while your book is in KDP Select. During this period of exclusivity, you cannot sell or distribute, or give anyone else the right to sell or distribute, your Digital Book (or content that is reasonably likely to compete commercially with your Digital Book, diminish its value, or be confused with it), in digital format in any territory where you have rights. ”

So, talk all you want about being “locked in” to the Apple ecosystem. (In fact, though, you’re not…only the enhanced version of a book created with this tool is restricted. You can release the book elsewhere as long as it’s created by another tool.) Fact is, their terms are less restrictive than Amazon’s in many ways, and right now they’re the ONLY company offering users an easy way to self publish enhanced ebooks. Plus, their ecosystem has proved very profitable for many developers in the iOS app store, so there’s no reason this can’t be a boon to self-publishers.

6 | AppleFUD

January 21st, 2012 at 4:25 pm

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@Tony
HTML5 can create epub 3 ;)
and there are tools to create rich ebooks–KNO I believe is there already.
epub 3 is just a packaging.
ibooks is basically epub 3 as it stands with a few bits of apple sauce to make it proprietary.

kindle is on all major platforms and Amazon doesn’t lock you into ONLY the kindle–nice try though ;)
You can publish your ebook to any platform via any method you like.

Apple wants total beginning to end lock in of the writer’s “work” and the platform on which it can be used–that’s a massive difference. If you can’t see that then you are blinded by apple’s RDF.

Just to be clear, apple states “any work”
This does NOT mean only the “formatting” and apple has not clarified this which could mean they have complete control over your “work.”

BTW, apple states that you will have to sign other agreements–no one has seen those yet.

7 | Tony

January 21st, 2012 at 4:36 pm

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Guess we’ll have to agree to disagree. The EULA has been looked at by many, and the consensus is that Apple is defining the “Work” as the item created with iBooks Publisher…not the words themselves. So, you’re free to publish in other formats elsewhere.

http://www.geekosystem.com/apples-ibooks-eula/

8 | Tony

January 24th, 2012 at 1:04 pm

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Here’s another post looking at some ideas for using iBook Author: http://mattgemmell.com/2012/01/19/ibooks-ideas/

9 | Tony

February 4th, 2012 at 12:50 pm

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Well, all the hoopla over the EULA is a moot point. Apple revised and clarified it today: http://www.padgadget.com/2012/02/03/apple-updates-ibooks-author-and-includes-revised-eula/

“If you want to charge a fee for a work that includes files in the .ibooks format generated using iBooks Author, you may only sell or distribute such work through Apple, and such distribution will be subject to a separate agreement with Apple. This restriction does not apply to the content of such works when distributed in a form that does not include files in the .ibooks format.”

So, you’re free to sell your book in the Kindle store, on your website, or in any other store, in any format other than .ibooks format. You can simultaneously sell an iBooks formatted book in the iBooks store, a Kindle formatted book in the Kindle store, an ePub formatted book on your website, etc.

Problem solved (clarified, really…)

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This site is a collection of articles, resources, and tips related to using technology in education. As I run across articles or resources I find interesting, I'll post them here, along with the occasional original article and general technology tips.